The BAGATELLE® Label Rouge approach
BAGATELLE® Label Rouge is not just about distinguishing a traditional French baguette. It highlights a state of mind, that of craftsmen committed to a voluntary, demanding and meaningful approach.
« Quality is your best competitive advantage. »
The BAGATELLE® state of mind
Much more
BAGATELLE® is not just a label. It is a complete approach that certifies the baker’s expertise in traditional French baguette-making : not just the flour.
The difference
BAGATELLE® is proof. Proof that you are one of the artisans whose know-how is recognised, audited and showcased in-store.
The club
BAGATELLE® is a community. Join artisan bakers united by the same passion for excellence and tradition.
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The products
The BAGATELLE® Label Rouge Baguette and the Croissant inspired by BAGATELLE®
BAGATELLE® baguettes and BAGATELLE® croissants are made according to exacting standards: controlled flours, regular audits and guaranteed consistency of taste.
See all the flours in the BAGATELLE® rangeWhat is BAGATELLE®?
BAGATELLE® is an approach chosen by artisan bakers who want to go further in their craft. A shared framework to progress, exchange and promote a bakery rooted in tradition, excellence and sustainability.
Much more than a label, it is a standard of excellence and a quality-driven approach. Bagatelle® is the only initiative that certifies the flour, the baker’s know-how and the final quality of the baguette. Far from focusing on a single ingredient, it represents a global, audited commitment.
Flours and finished products. 100% certified French wheat, selected varieties, no additives: Bagatelle® Label Rouge flour puts quality at the very start — and this is only the first pillar of the approach. The Bagatelle® baguette is a recognised, consistent and controlled product: a benchmark of trust for consumers and a measured, guaranteed result.
Over 170 artisan bakers and 4 independent millers united around the same vision: defending tradition, progressing together and bringing to life a craft of excellence. Sponsored by Bruno Cormerais, a leading figure in French baking.
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The club
Foricher Les Moulins, member of the BAGATELLE® Club
Foricher Les Moulins is a member of Club Le Boulanger – BAGATELLE®, a collective of over 170 artisan bakers and 4 independent millers. The club is supported by Bruno Cormerais, Meilleur Ouvrier de France Baker 2004
Bruno Cormerais, ambassador
Meilleur Ouvrier de France (MOF) Baker 2004
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Why BAGATELLE®?
The benefits of the BAGATELLE® approach
For the baker
- An irreproachable raw material
- Recognised and consistent finished products
- Certification that enhances baking expertise
- Membership of the Le Boulanger Club
- Training to support continuous improvement
For consumers
- Controlled and measured quality
- The expertise of a local artisan
- Guaranteed consistency
- Total transparency
- Bread without compromise
In videos
They talk about BAGATELLE®
